Social Business Case Study Strategic Planning(rough)

 Tesla Motors (basic info)

    Tesla was founded in 2003 with the goal of creating electric cars that were better than gasoline-powered cars in all areas possible as well as moving towards a zero-emission future. That meant being quicker, more fun to drive, more comfortable, and better for the environment among many other important factors. Tesla wanted to create all-electric vehicles that were always able to be improved. Whether that improvement came from a longer-lasting battery to take people further without needing to recharge, improving the power and quickness of the vehicle, or maybe most importantly, moving even closer towards a zero-emission future.  The Model S was the world's first-ever premium all-electric sedan and it shocked the world with a 0-60 mph time of just 2.28 seconds. Who could imagine a family car going that fast right? Tesla's focus was not solely on speed, when they extended their product line to the Model X, it received 5-star safety ratings in every category from the National Highway Traffic Safety Administration. Tesla did have a problem along the way, a lot of people simply could not afford one of the models. So what did CEO Elon Musk decide to do? He introduced the Model 3 in 2017, a low-priced, high-volume, electric vehicle. Elon Musk is working towards a better future and Tesla is just one of his many endeavors that helps work towards a better future with a large focus being on sustainability and the impact we as humans have on our Earth.

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